mindful MATERIALS x Greenbuild 2025

Turning Hope Into Action

We all want a better future for the built environment—but hope alone won’t get us there.

At Greenbuild 2025, mindful MATERIALS is turning shared ambition into aligned action with the launch of a powerful, industry-wide toolkit. Developed through the Forums’ radical collaboration, these tools bring structure and clarity to evaluating material impact—so every stakeholder can act with confidence and consistency.

This is how we move from fragmented data to shared progress. From individual ambition to collective action. From hope to action.

Launching at Greenbuild: The CMF Implementation Toolkit

The world of sustainable materials is about to get easier. The CMF Implementation Toolkit—built with mindful MATERIALS’ Forum members and partners—delivers practical, open-source resources to put the CMF into action.

Inside you’ll find:

Resources per stakeholder to accelerate use of the CMF based on your role in the value chain
Updated CMF Resources (Prioritization, Airtable Tools, etc.)
Common Ask and Common Give templates to streamline communications and collection of sustainable product info
Cross Walks of CMF applicability to major rating systems and pledges like LEED, WELL, LBC, and AIA Materials Pledge
Governance updates for long-term consistency

Debuting Nov. 5 at Greenbuild’s Building Materials Summit and online, and featured across education sessions. Available online for the entire community.

Innovation on Display: mindful MATERIALS Pavilion

Join the mindful MATERIALS community in the mindful MATERIALS Pavilion, part of Greenbuild’s Expo. The Pavilion offers new product ideas, networking opportunities, and, new this year, educational sessions. Don’t forget to stop by the lounge for a hot cup of coffee, thanks to sponsor Benjamin Moore, or Grace Farms tea. This is where the materials movement becomes visible—one product, one conversation, one connection at a time.

Interested in exhibiting in the Pavilion? Give us a shout!

Inspiration to Interaction: Pavilion Lounge Activations

The mindful MATERIALS Pavilion Lounge is more than a place to gather—it’s where ideas become action.

From hands-on programming to conversation-sparking experiences, each one is designed to turn passive interest into active involvement—and to keep the movement moving. Want to bring your own story to life? There’s still time to host an activation.

Insight to Impact: mindful MATERIALS Education Sessions

mindful MATERIALS will host a series of dynamic education sessions in both the Expo Hall’s Networking Lounge and the mindful MATERIALS Pavilion Lounge. These sessions will highlight how the Common Materials Framework—and the new industry-wide toolkit—can help every stakeholder move from intention to implementation with greater clarity, confidence, and impact.

Stay tuned—full schedule and session details coming soon.

Wednesday | 9:15-10AM | Networking Lounge

One Framework. Many Rating Systems. Real Results.

Moderator: Annie Bevan
Speakers:

USGBC
Rodolfo Perez, IWBI
Mike Johnson, ILFI
Melanie De Cola, AIA

Materials evaluation is no longer a patchwork of requirements. Today, the Common Materials Framework (CMF) is creating a single, connected approach that makes it easier to earn materials credits across programs like LEED, WELL, and the Living Building Challenge. The result? Less duplication, more alignment, and bigger impact at scale.

In this session, hear directly from USGBC, IWBI, Living Future, and AIA on how their shared commitment to the CMF is removing barriers and driving adoption. Plus, get an inside look from mindful MATERIALS President Annie Bevan on what’s next: global integration that will expand this momentum worldwide.

Wednesday | 3:30-4:15PM | Networking Lounge

Speaking with One Voice: The Power of a Common Ask

Moderator: Laurel Chadzynski
Speakers:

Heather Park, Boulder Associates
Carey Gallagher, Gensler
Jill Pedro, LPA
Sean Quinn, HOK

When the industry speaks with one voice, the market listens. By using a shared request for sustainability data, leading design firms are showing how the Common Materials Framework (CMF) can amplify a clear, consistent signal to manufacturers—making product transparency easier to ask for, and easier to deliver.

In this session, hear from Gensler, Boulder Associates, MSR Design, HOK, and LPA as they share case studies from the pilot of the new CMF Implementation Toolkit, launching today. You’ll see how a simple, centralized “common ask” streamlines communication, reduces friction, and accelerates the shift toward connected, transparent materials data. Moderated by mindful MATERIALS’ Laurel Chadzynski.

Thursday | 9:15-10AM | Networking Lounge

From Data to Decisions: How the CMF Powers Real Projects

Moderator: Annie Bevan
Speakers:

Barbra BatShalom, Building Ease
Jack Dinning, Brightworks
Brent Trenga, Kingspan

What happens when the entire value chain, manufacturer, technology platform, design team, and owner, uses connected sustainability data to make decisions? You get workflow that actually works.

This session demonstrates how the Data Ecosystem 1.0 is being applied in practice, showing the flow of information from product manufacturer (Kingspan and Shaw), through a tech platform (BuildingEase), to design teams (utilizing BBB), and ultimately to owners like Harvard and Kaiser. The result: clearer decisions, streamlined communication, and measurable impact reduction.

Thursday | 10:30–11:15AM | Networking Lounge

Introducing the Data Ecosystem 1.0

Moderator: Jen Collins
Speakers:

Jack Rusk, C.Scale
SCS
Rachel Berkin, Rockfon
Charley Stevenson, Materially Better (IES)

Sustainability data is only powerful when it drives holistic impact at the point of decision-making. The launch of the Data Ecosystem 1.0 marks a critical step toward that future: a connected infrastructure that makes product information accessible, actionable, and aligned across platforms.

This session unpacks how developing a shared data schema — inspired by the breakthrough work done with ECHO — unlocks the next phase of transformation. You’ll learn how this technical foundation enables data to flow seamlessly across tools, helping design and construction teams evaluate materials through multiple lenses: carbon, human health, ecosystem vitality, circularity, and equity. By broadening the scope from single-impact metrics to a full spectrum of sustainability outcomes, we can accelerate adoption and embed responsible decision-making into everyday practice.

Thursday | 1:15–2PM | Networking Lounge

Solidifying the Foundation: Nonprofits and Industry in Deep Collaboration

Moderator: Laurel Chadzynski
Speakers:

Wendy Vittori, HPDC
Lindsay Baker, ILFI
Don Davies, Building Transparency
Annie Bevan, mindful MATERIALS

Transforming the materials market requires more than technical fixes — it demands deep collaboration across the entire ecosystem. Nonprofits like mindful MATERIALS, HPDC, Building Transparency, and ILFI play a unique role in convening stakeholders, aligning programs, and providing the trusted infrastructure our industry needs.

This session explores how nonprofits are working together to accelerate the data ecosystem, integrate initiatives like Declare, and create shared systems that reduce friction and speed adoption. Just as importantly, it looks ahead: what’s needed now to solidify these foundational systems, and how can industry partners actively engage to ensure this work scales and endures?

Solutions in Action: The Innovative Building Materials Summit

There’s never been a more critical—or more promising—moment for building materials.

As we face accelerating climate change, ecosystem loss, and growing threats to human and planetary health, the materials we choose can be part of the solution.

The Innovative Building Materials Summit, on Tuesday, Nov. 4, will spotlight real-world strategies, breakthrough products, and bold ideas already driving change. Join USGBC, mindful MATERIALS, leading manufacturers, designers, owners, and builders who are turning challenges into opportunity—and impact.

Walk away with practical takeaways you can put to work right away.

Raise a Glass: mM x GB Happy Hour

Join us from 6 to 8 p.m. Wednesday, November 5 at Prank Bar for the mindful MATERIALS x Greenbuild Happy Hour—a high-energy celebration of progress, partnership, and the power of coming together.

You can count on delicious food, well-earned cocktails, and conversations that continue to move the industry forward.

This isn’t just a party—it’s a toast to collective action. We can’t wait to see you there.

Thank you to our Anchor Sponsors AceLab, Material Bank, and Point to Point, and to partner Benjamin Moore, for their generous support of this event.

RSVP

Impact in Motion: mM x GB Sponsorship Packages

Join us at Greenbuild 2025 by sponsoring one of our high-impact activations, gatherings, or experiences. Whether you’re fueling connection with coffee, creating space for bold ideas, or helping us raise a glass to what’s next—your support helps turn shared ambition into visible, impactful action.

mM Pavilion Lounge Furniture Sponsorship: Product Donation

Help us make the Pavilion Lounge a welcoming, inspiring space for connection, conversation, and collaboration by providing furnishings. This ‘in-kind’ sponsorship supports the creation of a comfortable, beautifully designed gathering space for Greenbuild attendees—and gives your brand high-visibility placement throughout the event.

Whether it’s seating, tables, whiteboards, green walls, or décor, your product becomes part of the experience.

Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout Lounge
Verbal acknowledgment of support by mM staff at the start of each Education Session ( hosted in the Lounge)
An opportunity for your sale team to connect with customers in an informal lounge setting vs booth space (if desired)

Note: mM Team will help with logistics of product delivery, however, there may be shipping fees incurred by Freeman that will not be covered by the mM team

The mM Pavilion is always one of the most trafficked locations on the showroom floor, help us make it one of the best spaces to be this year!

Become a Sponsor

mM Pavilion Lounge Activation: $10K (4 available)

Put your brand at the center of the action with a custom activation in the mindful MATERIALS Pavilion Lounge. From interactive experiences to hands-on programming, your hour is yours to shape.

Here’s what’s already on the calendar:

Photo Booth by Material Bank
Project Change Visioning Session with Beverly McAuley

What story do you want to tell that a booth can’t support? Let’s co-create an experience that sparks conversation—and leaves a lasting impression.

What story do you want to tell? Let’s co-create an experience that sparks conversation—and leaves a lasting impression.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Visual acknowledgment of support at activation AND verbal acknowledgment of support at the start of activation (depending on activation type)
Presence at activation during Expo Hall hours OR Introduction opportunity at start of activation (depending on activation type)

Become a Sponsor

Education Package:

$10K (5 available)

We’ll be hosting curated education sessions in the Expo Hall. In past years, our sessions have been some of the biggest draws to the Expo Hall, thanks to dynamic conversations, industry-relevant content, and actionable takeaways.

Topics are still in the works—but trust us, you’ll want to be part of what’s coming.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage in mM Pavilion Lounge
Verbal acknowledgment of support at the start of each session
Speaking opportunity during one session (to be determined between sponsor and mM staff)

Become a Sponsor

Tea + Coffee Sponsorship: $3.5K

Keep the conversations (and caffeine!) flowing by sponsoring complimentary tea and coffee in the Pavilion Lounge. This highly visible opportunity positions your brand as a key supporter of attendee comfort and community, while drawing foot traffic and creating natural opportunities for networking.

Everyone stops for caffeine—make sure they see your name when they do.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage in mM Pavilion Lounge and at Tea + Coffee Station

Become a Sponsor

mindful MATERIALS x Greenbuild Happy Hour Sponsorship: $3.5—5K

Celebrate the power of radical collaboration with us at our Greenbuild Happy Hour—co-hosted with industry partners, innovators, and allies in the materials movement. This high-energy event brings together key stakeholders across the built environment to connect, reflect, and raise a glass to what’s next.

Choose from two sponsorship tiers to match your visibility goals—whether you’re looking to show your support or take the spotlight.

$3.5K Partner Sponsorship Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout event space
Verbal acknowledgment of support at the start of Happy Hour by mM staff
Registration list to be provided following the event

$5K Anchor Sponsorship Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout event space
Verbal acknowledgment of support at the start of Happy Hour by mM staff
Speaking opportunity during Happy Hour programming (details to be confirmed between sponsor and mM staff)
Registration list to be provided following the event