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mindful MATERIALS Launches CMF Implementation Toolkit at Greenbuild to Accelerate Industry-Wide Collaboration, Automation, and Digitization of Sustainable Materials Decisions

New, role-based guidance for AEC/O firms, manufacturers, ecolabels & standards, and technology platforms turns alignment into measurable efficiency, credibility, and impact.


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LOS ANGELES—November 4, 2025—mindful MATERIALS (mM) today announces the launch of the Common Materials Framework (CMF) Implementation Toolkit, a practical, role-based resource designed to connect the building industry’s sustainability efforts by accelerating digitized, interoperable materials data. Debuting at Greenbuild 2025 (Nov. 4–7), the Toolkit helps every stakeholder—architects, designers, engineers, contractors, owners, manufacturers, ecolabels & standards, technology partners, and program partners—map what they’re already doing to the CMF, reduce duplication, to scale efficiency across the industry when it comes to sustainable materials vetting and reporting. 


“This is about turning aligned intent into aligned action—so we can scale aligned value for all,” says Annie Bevan, President of mindful MATERIALS. “The CMF Implementation Toolkit makes that path tangible, helping firms, manufacturers, and programs connect their existing work to a common structure and unlock efficiency, automation, and credible impact at scale.”


What’s In The CMF Implementation Toolkit

  • Audience-Specific Guidance that provides tailored steps for AEC/O firms, manufacturers, ecolabels & standards, and technology partners to align programs, data, and workflows to CMF impact areas.

  • Starter Guide that aggregates resources from more than 30 years of industry efforts—giving those just beginning this work a clear, consolidated understanding of the why, what, and how to springboard into action.

  • CMF Prioritization v1.0 & Data Ecosystem Insights & Tools: Airtable views and schema resources that surface priority standards and digitization pathways.

  • Rating System & Program Partner Collaboration Overview that highlights how leading nonprofit organizations are leveraging these resources to accelerate alignment and drive industry-wide impact.

  • Common Give and Common Ask Templates that streamline redundant, time-consuming, and costly communication for collecting and sharing product sustainability data—eliminating one-off emails and conflicting formats.

  • Digitization Playbooks that outline how to integrate with approved mM Tech Partners and move from PDFs and spreadsheets to connected, machine-readable data.

  • Advocacy Tools that help stakeholders champion CMF-aligned, digitized endpoints with peers and partners.

  • Case Studies that illustrate how alignment fuels credible reporting, project efficiency, and better, easier decisions.


Co-Developed by Forum Members and Partners 

The CMF Implementation Toolkit represents the collective effort of the mindful MATERIALS Forums—a coalition of more than 70 organizations spanning design, construction, manufacturing, technology, ecolabel/standard, rating system and program partners. Since 2022, Forum members have worked side by side to further define the Common Materials Framework, align cross-industry priorities, and identify the practical steps needed to operationalize it. Recognizing that no single organization can solve these challenges alone, Forum members have united around mindful MATERIALS to leverage the power of the collective—because only through shared alignment and collaboration can the industry truly scale the impact of its sustainable materials work. Learn more about the Forum and its members at www.mindfulmaterials.com/the-forums.


Why It Matters Now

The industry has invested billions of dollars—and decades of effort—into designing and constructing high-performing, sustainable buildings. Yet until we fully understand the sustainability and impact of the products that make up those buildings, we can’t truly measure the impact of the buildings themselves.


At the same time, firms, manufacturers, and programs have invested heavily in their own materials standards, certifications, and databases—yet siloed frameworks and inconsistent formats still create friction, cost, and data gaps, limiting ROI. By aligning to the Common Materials Framework, stakeholders can finally connect those pieces—translating existing work into a shared, digital structure that enables consistency, efficiency, and credible impact at scale.


When this happens, the entire value chain benefits:

  • Save time and money by reducing duplicative requests, manual data entry, and one-off vetting.

  • Strengthen credibility and comparability across projects, programs, and tools.

  • Accelerate adoption and automation as data flows consistently through digital workflows.

  • Win work and demonstrate leadership as clients and jurisdictions ask for transparent, impact-aligned materials.


“Alignment isn’t just a concept—it’s a journey the entire industry has to take together,” says Anthony Guerrero, Executive Director of mindful MATERIALS. “Our goal with the Toolkit is to make that journey tangible—to show how everyone has a role to play to enable success for us all.”


Greenbuild Onsite Education

mM will host a series of education sessions highlighting how the CMF—and the new industry-wide Toolkit—can help every stakeholder move from intention to implementation with greater clarity, confidence, and impact.


Wednesday, Nov. 5

  • One Framework. Many Rating Systems. Real Results: 9:15-10 a.m. | Networking Lounge

  • Speaking with One Voice: The Power of a Common Ask: 3:30-4:15 p.m. | Networking Lounge

Thursday, Nov. 6

  • From Data to Decisions: How the CMF Powers Real Projects: 9:15-10 a.m. | Networking Lounge

  • Introducing the Data Ecosystem 1.0: 10:30–11:15 a.m. | Networking Lounge

  • Solidifying the Foundation: Nonprofits and Industry in Deep Collaboration: 1:15–2 p.m. | Networking Lounge



Availability


The CMF Implementation Toolkit is available today. Stakeholders can access audience-specific guidance, templates, and resources at https://www.mindfulmaterials.com/cmf-implementation-toolkit. To help you get started, a free webinar will be held on Wednesday, Nov. 19, at 2 p.m. ET to walk participants through the Toolkit and its applications. Register here.


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About mindful MATERIALS

mindful MATERIALS (mM) is a nonprofit industry collaborative advancing healthier, more sustainable buildings by aligning the ecosystem around a Common Materials Framework and the connected data required to scale impact. Through the mM Forum, partnerships, and practical tools, mM helps manufacturers, AEC/O firms, ecolabels & standards, technology platforms, and program partners speak a shared language—so credible information flows where decisions are made.


Media Contact:

Jen Levisen

Director of Communications, mindful MATERIALS

 
 
 

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